A Reception Analysis High School Students

Nowadays, Korean finish and Its cultural products contrive been Influencing e precise nation, invading Asia and the rest of the man. This slew is publicly k immediatelyn as the Korean wave or H altogetherey, which greatly influenced the federal agency people live like a shot. Korean intrusion championted first in telly manoeuvres which got a sight of buffs globally despite of the nomenclature barrier. And these tv funtic eventidets made their viewers crawl in Korean characters and their goal as sound, which signaled the feature of Korean wave.Today, Korea is still developing more products that they gage introduce to the whole k straight offledge base ND it means more products for the fans who drive in to watch either single chronological sequence of their favorite Korean drama or who go crazy for their Korean Idols. In the Philippines, retributory akin the Mexi stick out tealeaves that were popular back In the days, Korean telecasting dramas or Cornflak es became a with child(p) come upon to the orientation of Philippine audience, curiously the striplings. Filipino juvenilityfulness in this generation be now changing slowly and be catching up with what Is the new crusade today.Cornflakes and new(prenominal) Korean products arouse Influenced the Filipino youth and changed their preferences in music, trend, f ar, and etc. This direct is more or less the media consumption of Filipino youth in honoring Cornflakes and what keeps them watching this benign of picture program. The youth run through mental or sociological needs that they deprivation to satisfy by watching programs that atomic number 18 introduced by media. And most of the needs of these materialization people female genital organ be gratify by the Cornflakes that they watch. Their needs serve as their drive expressive style force in go through foreign products. . RATIONALE In these modern-day clippings, the youth argon creating their new be ingness where they puke express their creativity and honey through popular finale. The spread of Korean pop culture or Halley all over the world had influenced the way teenagers live, particularly the Filipino youth. This phenomenon changed their taste for music, c caboodlehes, hairstyle, food, gadgets, and many more. The youth see their own needs that can be satisfied by Korean cultural products, explodeicularly video dramas, which media has introduced to them.Korean television dramas, or popularly known in the Philippines as Cornflakes, pull in won the paddy wagon of the Filipino audience, especially the young people. And with that simple(a) appreciation from the viewers, Korean pop culture has been slowly entering In the ivies of many. slightly people started as an avid fan of a particular Korean star from the television drama that they watch, and then lastly they copy e precisething that OFF media in watching Korean television dramas, the more they atomic number 18 i nfluenced by this kind of media content. Understanding the needs of these young people might aim us to know the reasons of their consumption.This study can give us an opportunity to fuck and appreciate the views of young Cornflake fanatics. With this, the gradient of Cornflake enthusiasts and the side of non-Shoppers can achieve mutual consciousness and respect. REVIEW OF RELATED LITERATURE l. Korean reel or Halley South Korea has been acclivitous as a source of index finger for the deed of trans case pop culture which spread first to neighboring Asiatic countries, late(a)r to the Middle East and sum Africa, and more upstartly to Europe and the Americas (Park & Change, p. 2).This phenomenon is introduced as Korean wave which refers to the significantly change magnitude popularity of South Korean culture approximately the world it is to a fault referred to as Halley, in the Korean language. The term was coined in chinaw atomic number 18 in mid-1999 by Beijing Journali sts move by the fast outgrowth popularity of Korean entertainment and culture in china (Lee, 2011, p. 86). The first wave of Halley in chinaw ar was the invasion of television dramas. Initially, it seemed that the boom in Korean entertainment in mainland china was accidental rather than deliberate (Steinberg, 2010, p. 53). Later, the party for Korean drama expanded to allow non only music, dance, and film, only when as well literature, fashion, and even Korean cuisine and became the driving force in Koreans tourism. The Korean governing body picked up on this phenomenon fairly speedily and went on a nationalistic feed to promote Halley in different shipway (Park & Change, p. ). The Korean wave portrays an unprecedented throw up of Korean popular culture by the Korean media alongside the line with mercantile nationalism.As a result, the Korean wave is manifested as a regional cultural course of study signifying a triumph of Korean culture (Lee, 2011, p. 85). Korean c ultural products have catch a catalyst for curiosity about Korean culture and Korea itself. Korean dramas in particular have served as an key bridge for the different countries to encounter Korean culture. The Korean wave has had a pronounced impact in dissimilar ship canal regarding transaction with other countries. Local intellection towards Korea has non been respectable in the past, but the Korean wave has fundamentally changed the national image of Korea in a confirmative way.The Korean wave ultimately meliorate Koreans image in foreign countries, which in turn created a ripple effect that has ex hunted much farther than scarce the Korean economy or peninsula (Lee, 2011, p. 86). Korean television system Dramas Korean television dramas (K-dramas) have enjoyed immense popularity all over the world. It is part of the phenomenon known as Halley or Korean Wave, in which all things Korean from television dramas to popular music to fashion are consumed by audiences all over the world. K-dramas ushered the Wave, beginning in China in the late sass through hit TV shows such as What is Love? Which windy in China Central Television (CATV) in 1997 (chorea, p. 1). Which view Asian family-friendly determine as the main reason for the succeeder of the shows. As many Korean television dramas have won the hearts of fans in China, Taiwan, Japan, Southeast Asia, and overseas Asian communities worldwide, bragging(a) cultural scholars like Chichi Buckish and sound Been Heat began to analyze the penetration of Korean television dramas into Asian markets and defined he process as newly emerging intra-Asian popular cultural flows under globalization forces Nouns, 2009, p. 9). Many fans of Korean television dramas spill the beans about the physical attractiveness of the Korean actors and actresses and their modern and glamorous fashion, make-up and hairstyles. They besides point to the lavish productions, including their skillful editing, sightly cinematograp hy, good acting, captivating storyline, and accessibility. Thanks to recent IT and digital-media developments, versions of these dramas are available for little or no cost with different supply options, includingEnglish, Japanese, Thai, Indonesian, Turkish, Spanish, and several(prenominal) Chinese dialects (Jung, 2009, p. 72). Viewers from various countries and primers are drawn to Korean dramas of various reasons. For Americans, these dramas are relaxing and cheerful mend for Europeans, the appeal rests on uncomplicated and quixoticist plots. Middle East an Muslim audiences, meanwhile, are drawn to the penetrative repression of emotions and intense romantic passion without overt sexuality (Chorea, p. L).For Asians, the appeal of Korean television dramas rests on its so-called wound up power which comes from the interwoven reports of family, romance, friendship, martial arts, war, and disdain as well as the way the characters face issues on manage in a tender, meaningful a nd emotional than sottish manner. The Asian sensibilities of proportioning family and of expressing emotions in a subtle manner in addition appeal to Asian viewers across generations (Chorea, p. 1). II. Korean Wave in the Philippines eve before the Korean wave, Filipinos were long fans of imported dramas.Soap operas and drama serial publication have become a fasten for daytime and primetimes viewing I the Philippines. In the sass, Mexican tealeaves became the mania, with huge hits like Roseland and marimba attracting ratings above 50 percent. Asian dramas, including Korean, have become hits in the sass (Hiccup, 2009). In the Philippines, Korean dramas are fondly called Cornflakes, a term coined by Philippine television channel da Gamma 7 as a marketing buzzword for the growing popularity of K-dramas, following the past successes of the Mexican tealeaves, Formosan chi-novella and Japanese J-drama trends.Since Bright Girl, the first Korean drama shown in the Philippines through GAMMA 7 in 2003, K-dramas have bee deleterious gaining popularity among Filipinos. But Korean dramas popularity picked u its mistreat when Endless Love Autumn in My Heart was shown in the same stratum in the same channel (Chorea, p. 1). touch on network ABS-CB was quick to latch on to the trend and aired its own machinate of Korean television dramas. In fact, in 2005, the Philippines was counted among major importing countries of Korean dramas in Asia, with Japan subscri cosmos at 60. Percent, China at 9. 9 percent, Philippines at 3. 7 percent, and Taiwan at 1. 4 percent. The dramas. Often, these dramas are dubbed in the Filipino language. Characters are also given names that are known sounding to Filipinos, such as Vivian for the pilfer female character and Carlo for the male lead character in Lovers in Paris. Soundtracks and background music are given a Filipino touch through the comprehension of local music artists, an example being Kitchen Naiads Wag an Wag Mongo Scabb ing, also in Lovers in Paris (Chorea, p. ). Filipinos love Cornflakes because they can relate to the stories. The Korean dramas are kinda escapist and moving. Aside from the touching pipelines, the production is real a visual ingest of places that most of the Filipinos are non habituate to seeing. Filipino people are very easy to please and so the theme of the Korean drama has touched their hearts slow. They can relate with the story and at the same time reflexioning and inform on the tangible cultural grammatical construction of that country.This is a form of metasyntactic translation/dubbing. This method, a technical aspect of understanding a foreign drama is the tool or bridge of Korean drama that the Filipino understands. It makes them interested on a drama that offers something new and at the same time something informative which are all engaging to their consciousness (Rexes, p. 4). Indeed, in the past several years, Filipino viewer tastes for dramas have evolved. Th ey are no longer content with Filipino-made drama serial publication, but welcome Essentials, including Korean drama series.As long as they appeal to the taste of TV audiences, Cornflakes will continue to nimble the hearts of Filipinos (Hiccup, 2009). Ill. Korean Wave influencing youth culture According to the paper empower The Impact of K-pop to the Filipino Youth by students from Polytechnic University of the Philippines, the K-pop fever or Halley can be easily full stopted in the country in term of Filipinos habit nowadays, music, behavior, attendances and even in television industry. present are some examples that they stated with regards on how the Koreans are affecting the country, most especially the Filipino youth A.Restaurants & Food several(prenominal) Korean and Korean-inspired restaurants have popped up like mushrooms all over Metro Manila, from those serving traditional banana (assorted sidedness) and bulldog (grilled marinated meat) to those specializing in doub le-fried chicken. Because a lot of Korean has go here in our country they tend to bring their own set of food like those mentioned from above. angiotensin-converting enzyme of the most like aspect of Halley is their Korean Dramas, when a teenager see or rook that his or her idols favorite dish is Chime he/she will es secern for this food Just to learn why his/her idol love this particular dish.Another reason is that for them to connect with their idols in simple ways in this causa they want to connect in terms of the food they eat. B. Music Korean shows a great way to introduce Filipinos to the countrys mainstream music, which is conjointly called K-pop. After listening to intros, ending songs and authoritative sound tracks of their favorite series, these Cornflake Junkies begin to search about different k-pop artists and bands, with most popular of them in Junior, which has held two Jam-packed concerts in Manila.Of course, Filipinos also have a soft spot for the four-member NINE , which includes former ABS-CB talent Sandra Park. And later making the whole world do his hilarious horse dance, it is safe to regularize that Psych of Kananga Style fame is included in every Filipinos K- quinine water play list. Nowadays a lot of teenage groups of boys and girls are popping up like mushrooms after the rain. The manner of their military operation and even the way they Reese is obviously influenced by the Korean pop stars. A lot of teenagers play list is mostly quiet of different Korean songs from their favorite series or their favorite K-Pop bands.Thus it is safe to say that the youth of today is greatly influenced by the K-Pop fever. C. Beauty and Fashion Nowadays, Korean hairstyle is very popular in the Philippines. Along with the enchantment for Korean Stars is to achieve their unique hairstyles and unflawed complexions, thus the sudden popularity of Korean salons and other beauty and fashion items. Every Filipinos snub their hair Just to feel them well-heeled and infinite, and the Korean hairstyle is now at the top of young Filipino hairstyle choices. Sometimes they luck school by violating the school insurance policy on proper haircut but this does not matter.Again, what matters is they look like Koreans. The youth in the Philippines tend to immortality their idols, to think that their idol is perfect(a) thus their will to imitate them found on their clothing, hairstyles, and whatnot. Most of the youth today is using their bringing close togetherlization for these Korean Pop stars as a way to live, or as their coping mechanism if they have family problems or arsenal issues. By biography for their idols they have a purpose and cut to be someone else. The Filipino fans not only developed an interest in the Cornflakes or KOP music but also the likeness towards the Korean Fashion.This Korean fashion trend exploded among the students who love to be hip and chic and In with the new. Even sometimes they may look weird, as lon g as they tried to imitate the Korean hair, clothing style and shoes, to them the idea that they copied the Koreans perfectly is what matters. Indeed, the Korean fashion is now trending in the Philippines and it is big influence to the Filipinos who are very obsessed to the fashion because with the fashion, they learn how to mix and match caparisones with different styles and colors.One means that may lead to this influence is not the television but the Korean mien in the country since a big number of them are studying in the Philippines. In their presence, they have influenced their Filipino classmates and friends to dress and look like them. Because of this, some Filipinos have lost their originality for trying to imitate everything from the Korean culture (Rexes, p. 5). Apparently, Filipinos have been disgusted by their own brand of fashion. The flashy and also stylish Korean fashion has now affected not only the look but the way of life of the Filipinos. D.Gadgets and Applia nces The Philippines has been abode to several Korean made gadgets even before the age of Halley in the Philippines. One of the biggest brands here and globally as well is Samsung, which sells anything from appliances to mobile phones. LEG is also a perfect example, which is endorsed by Lee minute of arc Ho. Here in the Philippines teenagers can easily acquire these said gadgets because of their allowance. In the world of robbery the youth will barter for this brand or line. Solely because it is endorsed by their idol, not considering if the said product is actually functional wise or if they really need it in some case.