How hot can you be?

Some of them use repetition to make you remember, emotions to touch your feelings, and well-known famous people to show you trust. Some of these advertisements are more powerful than others and this is the case of QuickTime ads. This advertisement is very effective, not only because it incorporates a well known famous person that â€Å"uses† the pill, it also shows a link to a reliable website that gives the prospective buyer health information and they use the repetition psychological fact to grab women attention. This weight loss product's advertisement was created to catch the attention of all women.The advertisement asks women how hot could they be and displays a picture of the sex icon Kim Sardinian. By doing this, the correlation between using the QuickTime product and looking like Kim Sardinian is created. What woman does not want to look beautiful? The advertisement indicates that using the product shown will allow the person being targeted to look better than ever. Th e ad commits a logical fallacy by making the false correlation between taking he product and solving all of the users physical aesthetic problems. What if someone has an enormous nose? Will â€Å"CT† help?The product fails to specifically target an overweight audience but instead targets all women, making the ad less effective. How can you trust a product that makes a promise it cannot keep? On top of the tactics mentioned before, the ad shows a link to WebMD (which is reliable website). Women who see this on the product's ad would probably see these pills as a safe option. However there is information proving the opposite, an example f this is in an article on the Time Magazine July editions which contains an article that explains to readers that weight loss products are heavy on claims, but there is a scarcity of scientific proof.According to them, nowadays there are no products that could be considered â€Å"safe, effective and rigorously tested. They also mention that th e U. S Food and Drug Administration (FDA) â€Å"(Park and Suffering 20) do not evaluate most weight loss supplements for safety. However with all this valuable information that loud be easily found on the web, many women might be tricked into thinking this product is safe due to the advertisement containing a reliable medical website.There is much psychological research that proves that repetition works very well in influencing people, and this ad is not the exception. If a woman sees the advertisement Just one time she might ignore it, but if the ad keeps reoccurring then it will most likely catch the audiences attention. As it says on the website changing's. Org â€Å"Repetition creates a pattern, which consequently and naturally Arabs our attention at first and then creates the comfort of familiarity. † (â€Å"Repetition Principle†).Familiarity subsequently hints liking more than dislike, companies know this and they apply it very well to their advertisements. Ther efore even women, who are not thinking on buying the product, probably would unconsciously do it. In conclusion this advertisement is very effective, not only because it incorporates a well known famous person that â€Å"uses† the pill, it also shows a link to a reliable website that gives the prospective buyer health information and they use psychological petition in various forms of media to grab women's attention.There are many companies like QuickTime that are taking advantage of people that have low self- esteem, by advertising a product that supposedly makes you lose weight and become more aesthetically appealing. This advertisement gives a false claim that it can simply solve a persons more complicated problems by taking a â€Å"miracle† pill. By incorporating a medical site to the ad also gives a sense of safety in this pill and makes the targeted audience have a sense of trust in this product.

Natural environment Essay

Frank Lloyd Wright’s Fallingwater introduces an essential factor the architect incorporated in the perspective of organic architecture by striking the balance between technology and the environment. He utilized building materials in the likes of concrete and steel, contemporary resources which appeared quite artificial to the average man or woman (Hoffman 18; Levine 217). Technological advancement usually denotes an unwelcoming and unattractive facet of society, not just in the environmental realm but in the social aspect as well. At the same time as the country progresses towards the 20th century, the relationship between technology and the environment grew all the more crucial as far as the designs Wright conceives. He acknowledged that the technological advancements constitute an vital element of the society into which humanity is born. As an architect, he considered it his purpose to identify the common ground where technology and the environment exist in harmony with one another (Hoffman 18; Levine 217). The spectacular profile and structures he conceptualized, particularly in his most recent works became feasible with the aid of technological advances. Nonetheless, it took a human factor for cultivation (Hoffman 18; Levine 217). However, others believe that the building materials he incorporated were far from what were generally regarded as organic elements found in nature. In what manner can the cantilevered concrete, a feature of the structure communicate with the environment? In response to that query, the architect requests his audiences to consider nature as an abstract form (Hoffman 21; Levine 217). Wright suggests that his audiences treat nature as an innate feature of the material. The moment an individual identifies the fundamental component of masonry, brick, and wood, their nature was identifiable every time they are being utilized allowing them to function in the rising contemporary society (Hoffman 21; Levine 217). Undeniably, his works has evermore altered the landscape of the country, and similar to several built environments, his brand of architecture mirrored the socio-cultural aspects of the times beginning in the year 1890 until 1960 (Hoffman 21; Levine 217). Analyzing his designs would even offer significant insights concerning the concepts of organic architecture. His influence in field of architecture remains undisputed. The character of the structures he designed imposed not a style rather a manifestation of awareness which encouraged other versions of the forms in the contemporary society (Hoffman 21; Levine 217). Several other architects drew inspiration from the proximity of environmental occurrences (Hoffman 21; Levine 217). The Fallingwater serves as a contemporary representation of the basic need to identify with nature by means of immersion. Forming a cantilever above the waterfall of a winding creek, the Kaufmann house is nestled amid the forest. The rhythm of flowing water is heard around the place and suspended balconies offer the feeling of blending with nature. Such connection delivers an intimate connection with the built as well as the natural environment. The clean geometric architectural forms start to expose the inherent properties present in the basic structure of the natural environment. Works Cited Hoffmann, Donald. Understanding Frank Lloyd Wright’s Architecture. Chelmsford, Massachusetts: Courier Dover Publications, 1995. Levine, Neil. The Architecture of Frank Lloyd Wright. New Jersey: Princeton University Press, 1996.

Maria Gaetana Agnesi Research Paper Example | Topics and Well Written Essays - 500 words

Maria Gaetana Agnesi - Research Paper Example The mathematic books of Agnesi contain deeper explanations and numerous examples. The books contain various methods of tackling a problem and numerous examples of the same kind question. However, the language in use is simple for learners to understand the mathematical concepts easily and encourage love of mathematics in general. Most of the textbooks currently only have few examples and a formula to solve a problem in a particular topic. This serves as a great disadvantage to students as mathematics as a subject requires numerous examples as well as different ways of solving a question (Cupillari) Agnesi had the knowledge of different languages and therefore, coming up with a simpler mathematical language was easy for her. She simplifies her books into easy language containing important details explaining the derivation of a particular mathematical formula and most importantly how to use the formula to solve a mathematical problem in the specific topic providing better option to other textbooks. Textbooks of Agnesi contain many examples in each topic providing adequate self-assessment questions for the students. The best textbooks should contain numerous examples on how to make use of a mathematical formula to solve a question. Students using Agnes i’s textbooks acquire higher grades due to the many examples in provision comparing to students using other textbooks. Numerous alternative methods are in provision in Agnesi mathematics textbooks in comparison to other mathematics textbooks. It provides choices to students on which method to master depending on the understanding of the question and the knowledge of the concept to use. This provides the opportunity of choosing a particular way of doing a question, which is rare in other textbooks (Baltimore) A cubic curve refers to an algebraic curve with the specific curve order 3. The form of shows a cubic function a cubic function is clearly shown by a polynomial function of degree 3. If

Empirical analysis of determinants of audit fees in China Essay

Empirical analysis of determinants of audit fees in China - Essay Example However, financial information about some of the listed companies was missing for which the Chinese database RESSET was used as the supplementary source. Apart from this, annual report of some of the companies was also checked. The data that are considered for the study are of 2011. For the analysis of the collected data SPSS, statistical software has been used. The first section is based on the analysis of the whole data set that comprises of data of the listed companies of both Shenzhen and Shanghai. The second section analyses the data of the two cities separately. 4.2 Descriptive Statistics of whole sample The Table 1 given below shows the statistics for the audit fees with respect to the other variables. As the table shows that the minimum audit fees is ?1.00 million, whereas the maximum is ?3.51 million. This reveals that there is a huge difference between the audit fees of the two cities. However, the average audit fees in these two cities are ?3.51 million. This huge differen ce can be due to the factors like characteristics of the area and financial position of the company, which are located at the various places of the two cities. ... The minimum inventory ratio is 0 while the maximum is .94. The average inventory ratio is 0.18. The inventory ratio depicts a huge difference between the maximum and minimum levels. Some of the organizations are seen to have no inventories at all while some other companies are having a high level of inventory with them. This ratio helps in determining the fact whether the organization is making optimum utilization of resources. Therefore, a high inventory ratio is not good for the organization (Barthwal, 2007; Anupindi et al., 2008). Accounts receivables is the claim that is paid in cash and in exchange for the product and services that are provided by the company. The position of accounts receivable in comparison to the total assets of the firm is shown by the accounts receivable ratio. It signifies the complexity of the organization (Jiambalvo, 2009; 2007; Weil, 2012). The table 1 shows that the accounts receivable ratio ranges between the minimum value of 00 and the maximum value of 0.60. The average account receivable ratio is 0.93. The intangibles ratio of the firm is another factor, which is considered to affect the auditor’s fees. When the intangible assets are compared to the total asset, it is seen that the ratio is at a minimum level of 00 and the maximum level of 0.67. The average intangible ratio is 0.05. This reveals that some of the companies do not have any type of intangible assets while some others have. The current ratio is another factor that may affect the audit fees. The current ratio is calculated by dividing the current assets by the current liabilities (Lasher, 2013; Pratt, 2010; Gibson, 2012). The minimum current ratio is 0.11 and the maximum is 204.74. This signifies that there exists a huge

Strategic Sourcing Assignment Example | Topics and Well Written Essays - 1000 words

Strategic Sourcing - Assignment Example For instance, fluctuation of prices and global crisis are factors that create a lot of problems to running of companies via sourcing. Owing to this fact, employee and customer satisfaction are as well evident. From the article Boeing Faster, faster, faster in The Economist magazine, it is evident that most supplying companies show tendencies of consistently failing their customers. This result to demand for production services overwhelming many sourcing companies hence customers cancellation of business deals. This theme of in-sourcing is also evident in the article below: As much as outsourcing helps in saving on costs, it is associated with a lot of challenges which attributes the sourcing companies being unreliable. According to Wagner, & Boutellier (2002), small firms in the US lose the chance for supplier savings beyond $134 billion as a result of insufficient sourcing capabilities. It is thus evident that strategic sourcing is based on two factors which include operational and structural risks. On the operational risks, there are beneficial factors like price upgrading, cycle time reduction, upgraded inventory returns, transaction decrease, elevated services heights, inventory decrease and upgraded quality programs. On the structural risks, there are factors that include advanced profits, viable positioning, advanced reactions period to market state, employment of seller capability, outsourcing probability and authentic partnering with sellers. In order to ensure that companies receive great services, it is comparatively better to in source prod ucts and services. This will guarantee swift production and customer satisfaction at all times. This alternative however, limits the companies from obtaining diversified services and at times may be expensive to manage. There are some products/services that cannot be readily available within the company. Therefore, this implies that, companies may still find the

The Impact of Strategic Alignment on IT Projects Essay

The Impact of Strategic Alignment on IT Projects - Essay Example Governing information technology is one of the most critical issues facing governments today. Henderson and Venkatraman [2] argues that Information Technology (IT) can deliver no value without carefully planning to achieve the potential of IT implementation with business goals. Such concern is a focus of many business executives today [3, 4]. The concept of the Strategic Alignment perspectives is used as a systematic measurement tool to better achieve the mutual linkage between business and IT strategies. This paper sheds light on how Strategic Alignment perspectives have an impact on the success of government IT projects. The subject frames the general contribution of this paper. Organization strategy, knowledge, decision-making, Enterprise Architecture (EA) and public value are among key perspectives that are examined to enhance organization performance. The current SA perspectives is then analyzed in a local Australian Council context in which these perspectives are most appropriately used and the appropriate practices for IT value is recommended to be used in public policy. An Australian Council is responsible for a city's basic needs like garbage removal, planning of the town, and parks. The focus on an Australian Council was chosen due to the simplicity of this type of governance. Henderson and Venkatraman [2] define Strategic Alignment as 'selecting appropr... Henderson and Venkatraman [2] define Strategic Alignment as 'selecting appropriate alignment perspectives for achieving business objectives'. Reich & Benbasat [9] defines alignment as the degree to which the information technology mission, objectives, and plans support are supported by the business mission, objectives, and plans. Luftman [4] defines business IT alignment as applying IT in an appropriate and timely way in harmony with business strategies, goals and needs. Kearns & Sabherwal [10] argue that in order to improve organizational performance, achieving Strategic Alignment between business and IT is essential. Others argue that firm's failure to realize the potential value of IT is due partially to the absence of Strategic Alignment [2, 11, 12]. In 2007 Chan and Reich [3] published an annotated bibliography of alignment which listed over 150 articles. The current concept of the Strategic Alignment models in some ways reflects and accommodates a long history of research and practice concerning the most effective means of linking business and technology strategies. However, it is important to measure this alignment, and to quantify its effectiveness. Responding to a call for a more comprehensive alignment measurement, many models have been developed. For example the Critical Success Factors (CSF) model developed by Rockart [13] is one of the earliest models that link the use of IT to the organizational objectives and its strategies. The CSF is still widely used today. The Strategic Grid model, developed by McFarlan [14], addresses four quadrants: support, factory, transition, and strategy each of which represents a situation for the company. This model explains how IT is related to strategy and business operations in a company. The

Social thought and social changes Essay Example | Topics and Well Written Essays - 1000 words

Social thought and social changes - Essay Example SOCIAL CHANGE. Social Change continues to this day because of the many inventions since the time of the cave dwellers. Humans had emerged from the caves during his 650th life time. New ideas, inventions, and conditions may have caused man to adjust to changes in society. The internet has allowed us to talk to persons from different parts of the world by using the chat and web camera technology of the computers. Social change has brought about equality between the male and the females. DIVISION OF LABOUR. During the ancient times, men worked men's jobs and women were delineated to work in the house to care for the family. During our present time men and women are now treated equally. According to Vecchio, Division of labor has helped speed up production. The work force has been divided into different departments. The workers in each department had gained mastery of their craft due to daily repetition and boredom from work. The finishing department employee was not allowed to transfer to grinding department because the new environment will cause delay in production as the new employee has to be trained in the new environment. In fact, Division of labor was recognized during the industrial revolution when farm and factory machines were newly put in place to replace manual labor in picking of farm produce. Because of this Adam Smith recognized the importance of division of labor as an important factor in production. (Vecchio, 1995) This has been further... The organization has become more complex as compared historically to the early times because computers were not yet invented and management, finance, economics and other related book were not as complicated as today . HISTORY. History shows that the early Americans bought black people from Africa to do everyday work as slaves. Today workers from different races are treated equally under pain of being violators of the law. Today, these blacks are free because the Union won over the confederates. Had the Confederates won, there may still be slaves in the United States. The blacks, Asians, American Indians and other non American races have now been catapulted in this SOCIAL CHANGE situation where they are treated under the law as equal to the White Americans in terms of applying for a job or asking for delivery of its services. CONCLUSION: History shows that Division of labour had already been in place a long long time ago because division of labour result to specialization. ORGANIC SOLIDARITY AND MERITOCRACY ORGANIC SOLIDARITY According to Sociology ( Bryjak, 1992) Organic Solidarity can easily be spotted in large and complex business societies marked by division of labour. Under this theory of organic solidarity, the workers are deeply dependent on each other to accomplish tasked. For example the painting department employee of a chair manufacturing plant is dependent on the work in process department to finish their work before sending the chair to the finishing department for painting the chairs. Society is dependent on all workers and departments in for the failure of one part will cause the failure of the entire organization or society itself. MERITOCRACY - is a

EBP Assignment Example | Topics and Well Written Essays - 1500 words

EBP - Assignment Example This paper presents a table of evidence drawn from EBP studies. For each journal article reviewed, it is summarized under the headings shown in the table below. For decades, psychiatrists have used psycho-dynamically-driven interventions to deal with a variety of mental disorders in children and adolescents. However, there had been no meta-analyses to evaluate how effective these therapies are, hence the need for the study (Abbass, Rabung, & Midgley, 2013). The study involved 186 cancer patients and 117 of their partners at the Oncology and Hematology clinic of a University hospital. ANOVAs were used to analyze temporal change and group effects among people with POI and those without. For patients with high levels of distress, it was difficult to conclude of the effectiveness of POI as these patients received additional POI. For moderately stressed patients, POI, as effected in Switzerland, do not improve the well-being of those patients. The study concluded that there was the need for further studies involving more intense POI interventions (Barth, Delfino, &Kunzler, 2013) The study set out to establish whether or not cancer patients showed improvement in their goal adjustment capabilities while receiving psychosocial care(Zhu, Ranchor, Lee, Garssen, &Sanderman, 2015). It further sought to establish whether there was a relationship between those increases and changes in the symptoms of fatigue, anxiety and depression. The study involved 241 cancer patients under psychosocial care at a psycho-oncology facility in the Netherlands. The researchers collected data before the start of the psychosocial care and nine months later. The researchers then used hierarchical regression analysis to analyze the data. Scholars have studied the effectiveness of the International Child Development Programme (ICDP) for the general population in the short-run. This

News Article on Helicopter Deaths in Afghanistan War Essay

News Article on Helicopter Deaths in Afghanistan War - Essay Example The exact number of US soldiers who died is not known, as the US military has not confirmed it, but the news sources reported the number at either thirty or thirty-one. There is some confusion as to exactly how the helicopter really crashed. The helicopter was involved somehow in an attack on a Taliban compound in Wardak Province of the country, but it is not clear how active a role this played in its crashing. According to the New York Times, the helicopter was â€Å"shot down †¦ after a night raid† (Rivera, Rubin, & Shanker). The BBC also says that the helicopter was returning from an attack of some sort, but does not specify the cause, simply stating that it â€Å"went down† and noting that NATO was still investigating the reasons (BBC). Al Jazeera reports a source as saying that â€Å"the helicopter was apparently taking off from a roof of a building during this operation when it then crashed,† although they note that the Taliban was quick to claim they had shot it (Al Jazeera). The three news articles cover this event very differently, both in terms of what related material they discuss and in terms of the language they use to talk about the event. Of the three, the BBC article seemed to be the most neutral both in tone and in its coverage. The headline of this article was â€Å"US special forces Afghan helicopter 'downed' by Taliban† (BBC). ... So, for example, instead of just saying the helicopter was shot down by Taliban, it notes that â€Å"Reports say the Chinook helicopter was shot down by the Taliban† (BBC). By always making a note of its sources and that some statements may not necessarily be correct, the article sounds neutral and does not really take sides or try to make you assume something about the events it reports on. What is also interesting about the BBC article is the range of people it talks to for its information. It does not just get all of its information from American sources, or all of its information from ones in Afghanistan. Instead, there is a more or less even mix of the two, with quotes not only from US Officials and Afghan government officials, but even from the Taliban and just ordinary residents of the area. The version of events that comes out of all this is one in which nobody is really sure exactly what happened yet, and it is implied that we should take what everybody is saying with a grain of salt. The language in the article is also very passive, such as â€Å"An increase in US troop numbers last year has had some success combating the Taliban in the south of Afghanistan, but attacks in the north, which was previously relatively quiet, have picked up in recent months,† (BBC) which leaves off who increased the troops or attacked and does not take sides. In contrast to this, the New York Times article comes down very strongly on the side of the Americans. This is not surprising as it is an American paper. Unlike the BBC article, which starts of by simply stating what has supposedly happened, this article begings with the phrase, â€Å"In the deadliest day for American forces

Capital budgeting decisions made too early Essay Example for Free

Capital budgeting decisions made too early Essay Hughes Corporation employs a machine to manufacture its output. It has identified a replacement but wishes to carefully consider the effect on various aspects of the business if it continues to use the existing machine compared with the effect if it replaces it with the new machine. The importance of Capital Budgeting cannot be underemphasized as a replacement decision can impact Hughes Corporation for many years, and so it must be carefully planned. A bad decision can have a significant effect on the firm’s future operations. The timing of the decision is important as capital budgeting projects may take years to implement. Firms should plan accordingly, failing which they may find that the capital budgeting decision is timed too late, and prove to be costly with respect to competition. Capital budgeting decisions made too early can also cause problems because generally capital budgeting projects are large investments, thus early decisions may generate unnecessary costs for the firm. Hughes Corporation would like to assess whether it should replace the machine now with the new one or defer the decision. Requirement 2 The idea for a capital budgeting project, whether generated by customers, employees, suppliers, should be based on the requirements and experiences of the corporation, and of these groups. For example, a sales representative might often receive customer feedback that there is a need for the product to have particular characteristics that the firm’s existing product does not have. The sales representative may present this idea to management, who subsequently evaluates its viability by consulting with production personnel, engineers, and by carrying out a feasibility study. Once the idea is proven to be viable the financial manager conducts a capital budgeting analysis to ensure it will be beneficial to the firm with respect to its value. The corporation is satisfied with the output from its existing machine. However, its efficiency is comparatively less than a new machine and the operating and maintenance costs of the existing machine are also higher. Research conducted on internet sources revealed an article published in the Engineering Review (September 22, 1999) which explained the rationale behind the decision on replacing an asset. As pointed out in the article by Hartman, traditionally, a replacement analysis is undertaken, taking into account an optimal replacement schedule and building-in minimization of purchase, maintenance, operating costs and salvage value, over some time horizon. These costs are based on the asset utilization over its useful life (Hartman 1999). Requirement 3 In the case of this corporation, to determine the value of an asset, we should compute the present value of cash flows that the asset is expected to generate over its useful life. When the value of the asset is determined, we can determine if we should invest in the asset by comparing its computed value to the purchase cost of the asset. If this decision-making procedure is followed it will help ensure the firm will maximize its value—that is, if an asset has a value to the firm that is greater than its cost, the firm’s value would be increased if the firm purchases the asset (Besley 2007). Requirement 4 Besley continues to explain the techniques employed in assisting a decision to be reached by aggregating the cash-flows resulting from buying a replacement asset. However, as the cash-flows span over several years (over the asset’s useful life) the cash-flows should be discounted to arrive at their net present value.

Strategic Business Management and Planning Coca cola Company

Strategic Business Management and Planning Coca cola Company In the exact of science Business planning is often described as more than of an art. In organizations this becomes especially true when ones business plans revolve around the cycle of annual budgeting. At this point, business analysts with widespread of experience in the business exert the alleged spreadsheets from hell that a small number of people can be aware of modifying them alone. In other companies when compared to Coca Cola budgeting involve continuous revisions and edits to dozens of incoherent spreadsheets. This type of annual budgeting cycles are costly in both time and require more people resources, and they are generally determined by prior history, relatively to a companys strategic plans. In todays dynamic business world, this kind of business planning in an organization makes it difficult to hold growth and to get used to the continuously changing needs. (Michael Mankins and Richard Steele 2005) To become more responsive and contend effectively, companies need to develop from spreadsheet-based budgets towards a planning situation that can support organized strategic, tactical and operational business plans. This kind of planning atmosphere enables sound implementation strategies and business presentation advice mechanism which allows the executives and profession managers to modify business plans and processes. (Michael Mankins and Richard Steele 2005) 1.2 Organizational structure: Each and every organisation is made up of more than one person which needs some form of structure known as organisational structure. An organisational chart shows the working process of an organisation and the way in which chain of commands work within the organisation. The way that the company is planned is illustrated for a packaging company. The company is owned by shareholders and to look after their interests the shareholders decide directors. The managers are then appointed by the directors to run the business on a everyday basis. (The Times 100 / Revision Theory / Strategy (Accessed on 28th oct 2010)) The major responsibility of Managing Director is to run the company, which includes setting targets for the company and taking care of all the departments. The in and out movement of goods of the warehouse, supervising drivers and supervising the transport of goods to and from the firm are controlled by Distribution Manager which is his responsibility,. For keeping nonstop supply of work smooth to all production staff and also for organising manpower to get together the customers orders, the Production Manager is made responsible. The responsibility for building contact with customers and obtaining orders from those relations is held by Sales Manager. All the financial connections of the company are controlled by company Accontant and he is responsible to produce management accounts and monetary reports. (The Times 100 /Revision Theory/ Strategy (Accessed on 28th oct 2010)) 1.3 Understanding the problems: Strategic planning is essential to business success, but there are evidences which state that most of the companies today are failing in executing their strategies of business. The recent statistics state that Balanced Scorecard Collaborative (BSC) says that nine out of ten companies are lacking strategy execution. Current study of Marakon Associates by 197 senior executives states that 65% of companies accredited that they were better at developing strategies when compared to executing them. The studies of BSC and Marakon states that there is a major disconnect among the organizations strategic plans, tactical plans and the operational functioning of those plans. The main reasons for this disconnect are discussed below: (Michael Mankins and Richard Steele 2005) Sufficient time is not devoted by the executives and resources are not used in developing corporate strategies and clear action plans are not created to implement those strategies. Without allocating suitable resources or budgets to implement business plans, strategies are often defined by executives. As operational managers are not taking part of the strategic planning process, they are not responsible for execution of plan, and as a result they have no encouragement in making the plans work. Strategic plans are not communicated by the executives to an employees in which ways they are related to their everyday objectives, role and responsibilities. A very little business intelligence (BI) is used by the executives and they are often not aware of problems in the plan execution and make use of them to help them to line up actual business concert with business goals. To solve these problems executives and managers need planning tools that help them create and manage action plans, interact with employees about those plans and associated business strategies, and align business performance with business goals. 2. Mission, Vision, Values and Goals of Coca Cola Company: 2.1 Mission of Coca Cola Company: The mission is to create customer products, communications, consumer service, bottling system strategies, processes and tools in order to make aggressive benefit and distribute higher value to Customers as a better beverage experience. Through the use of completed drinks customers as a chance to grow profits. Bottlers as a chance to raise income in volumes. Bottlers as a brand development and positive financial value Added. Suppliers as a chance to make realistic income when creating real value-added in an atmosphere of system-wide team work, flexible business system and continuous growth. Indian society in the form of a contribution to economic and social development. 2.2 Vision of Coca Cola Company: The vision is to provide outstanding strategic management in the Coca-Cola company system which results in customer preference and loyalty, throughout the companys commitment to them and in an extremely lucrative Coca-Cola Corporate considered beverages system. Profit: Maximizing return to shareowners while being mindful of our overall responsibilities. People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples Desires and needs. Partners: Nurturing a winning network of partners and building mutual loyalty. Planet: Being a responsible global citizen that makes a difference. Fig: Vision for Sustainable Growth 2.3 Values of Coca Cola Company: Coca-Cola Company is guided by shared values where both the employees and the individuals of the Company live by their values. The values are that the employees in the Company are expected to keep and works regularly are as follows: Leadership: To deliver outstanding results, leadership is an initiative taken in order to lead, motivate and drive the team with energy and zeal. It is also taken as courage to shape a better future. Innovation: In whatever we do, innovation is a continuous strives to progress and to reach the next level of excellence, where it can be imagined, created and delighted. Passion: It is a deeply commitment in heart and mind in order to deliver an outstanding performance. Teamwork: Team work is to unite greater strength and work as a group collectively towards the attainment of common goals. Ownership: Thinking and acting like owners at all levels; taking decisions at the lowest appropriate level as best as possible. Accountability: For delivering decided targets and goals accountability is defined as individually and transparently to our colleagues. 2.4 Goals of Coca Cola Company: It is recently announced by CEO of Coca-Cola Company that they will tie top managers pay to how well the company meets new goals for diversity. It is also said that a position will be created to develop ways to promote minority employees. The Wall Street Journal recently reported that an e-mail was sent to all employees stating that Coke will set up a series of goals, objectives and targets for achieving assortment throughout the company over the next few months and that everyone in the organization, including the CEO, will be held accountable for meeting them. It also been added that success and compensation will be attached to meeting the new variety goals, and the same will be true throughout the management ranks. (Jet. FindArticles.com. 2010) The U.S. division of the company already tied a segment of managers bonuses to promote minorities, said by a Coke spokesman. It also distinguished that there are plans to employ a vice president and director of variety strategies who will work on promotion of minorities in the company worldwide. (Jet. FindArticles.com. 2010) Diversity, in its broadest sense, is a clear business imperative for our company and its future, and it is a top priority for me, was also stated. This makes us a better employer and business partner. It helps us compete more effectively in the marketplace. It makes us better neighbours in the communities we serve. And finally, it builds value for our shareowners. (Jet. FindArticles.com. 2010) 3. Current strategic plans of Coca Cola company: 3.1 Strategy formulation and implementation: The organizations business strategy is defined as a set of objectives, plans, and policies to compete successfully in its markets. In effect, the organizations competitive benefit is specified by the business strategy and how this benefit will be achieved and continued. The organizations core competencies is defined and focused as the key aspect of the business strategy. The business strategy that is actually detailed by strategic plan is typically formulated at the administrative committee level like CEO, president and vice presidents. It is usually formulated in the long range, which is three to five years. In fact, however, the long-range strategy is the decision that is made over time. In most of the firms, no pattern is showed at all by these decisions, which reflects the truth of having no active business strategy, even though they went through the process of strategic planning. In other cases the decisions accept very little or even no relationship to the stated organizations or official business strategy. The main point is that its true business strategy is told by the organizations actions than its public statements. 3.2 Formulating the Business Strategy: The organizations vision/mission statement, a range of factors outside to the organization, and a variety of factors inside to the organization are integrated by its relevant inputs to the strategic planning process. Resource Based View one school of thought is considered by the set of resources an internal factor available to the organization as the main driver of the business strategy. (Barney (1998, 2001)) By considering all the inputs, by developing a vision statement, a mission statement, or both a strategic planning is initiated. The organizations values and aspirations are expressed by Vision statements. The organizations purpose or reasons for existence are expressed by Mission statements. In some cases, the vision and mission statements are combined and chosen as a single statement by some organizations. Regardless of the developed vision and mission separate statements or combined statements, the main aim is to communicate organizations values, aspirations, and purpose such that the employees can make decisions that are reliable with and support these objectives. (Collis and Montgomery (1997)) Employees to high levels of performance can be inspired if the effective vision and mission statements are written using their language. According to, foster employees commitment, in the growth of the vision or mission statement, it is desirable to comprise a wide variety of employees, relatively to enforce top managements view by decree. Individual vision and mission statements that support the organizations overall statement are developed by work groups, departments, divisions, process teams, project teams and so on, once as a whole the vision and mission statements are developed for the organization. For example, if vision mission statement is developed by a university, each college under the university will develop their own unique statement which specifies their role that has to be played to support the overall mission. Similarly, once each and every school under the university develops its own vision-mission statement, unique statements within the school are developed by the de partments. The development of own unique statements by its organizational unit promotes wider involvement in the process, helping employees to think how it supports the overall mission in terms of their work, and statements result in more meaningful way to a selected group of employees. (Collis and Montgomery (1997)) 4. Cancer Research UK 4.1 Organizational structure: Each and every organisation is made up of more than one person which needs some form of structure known as organisational structure. An organisational chart shows the working process of an organisation and the way in which chain of commands work within the organisation. The way that the company is planned is illustrated for a packaging company. The company is owned by shareholders and to look after their interests the shareholders decide directors. The managers are then appointed by the directors to run the business on a everyday basis. (The Times 100 / Revision Theory / Strategy (Accessed on 28th oct 2010)) The major responsibility of Managing Director is to run the company, which includes setting targets for the company and taking care of all the departments. The in and out movement of goods of the warehouse, supervising drivers and supervising the transport of goods to and from the firm are controlled by Distribution Manager which is his responsibility,. For keeping nonstop supply of work smooth to all production staff and also for organising manpower to get together the customers orders, the Production Manager is made responsible. The responsibility for building contact with customers and obtaining orders from those relations is held by Sales Manager. All the financial connections of the company are controlled by company Accontant and he is responsible to produce management accounts and monetary reports. (The Times 100 /Revision Theory/ Strategy (Accessed on 28th oct 2010)) 4.2 Understanding the problems: Strategic planning is essential to business success, but there are evidences which state that most of the companies today are failing in executing their strategies of business. The recent statistics state that Balanced Scorecard Collaborative (BSC) says that nine out of ten companies are lacking strategy execution. Current study of Marakon Associates by 197 senior executives states that 65% of companies accredited that they were better at developing strategies when compared to executing them. (Michael Mankins and Richard Steele 2005) Cancer Research UK is pleased by Cancer Reform Strategy, that it is committed by the Government to buid its own strategy for cancer in UK and look forward to support its expansion. Cancer Research in UK has without doubt undergone great improvements from the time when the first NHS Cancer Plan of 2000 was in print. Services are improved corresponding increase in patients are seen by a team of specialists, and the patients who are taking part in clinical trials also increased. Cancer frequency and survival rates are both rising, improved medical technologies and treatments are constantly provided by the scientific advances, and in NHS radical change has begun to undergo in the structural and policy environment. It is believed that the Cancer Reform Strategy desires to take action to these developments, to make sure that cancer patients have admittance to services and information now and in future in the best possible way. It is belived by Cancer Research UK that the below mentioned are the priorities for Cancer Reform Strategy: Outcomes of Clinical data and support based policy. Speculation, employees and capability of planning and competence. Cancer research is supported and access to clinical trials improved. Cancer prevention prioritising. Inequalities tackled. Early presentation, detection and screening are improved. Access to new treatments are ensured. High excellence, customized information to patients is provided. Cancer networks are developed. To deliver improved outcomes cancer services are reconfigured. 5. Vision, Values, Goals and Impact of Cancer Research 5.1 Vision Statement of Cancer Research Cancer Research UKs vision is Together we will beat cancer. Our vision is of what we want to, why we exist and the impact of us on society. We are beating cancer is an enormous challenge. Below mentioned are the four ways how we are going to address the challenge: (The Big Give.org.uk, Accessed on 28th Nov 2010) To progress our understanding of cancer world class research is carried out and finding a solution to prevent, diagnose and treat different kinds of cancer. To progress the lives of all cancer patients it is made sure that our findings are used. Helping people to understand cancer, the progress that is made and the choices each person can make. To achieve the maximum impact in the worldwide fight against cancer, Cancer Research works in partnership with others. 5.2 Values of Cancer Research Encouraging excellence: We seek out the best and support those who are able to make a disproportionate difference. Supporting innovation: We use the advantages of our independence and financial security to try radically new things. Sustainability: We seek to create sustainable improvements. The Charity supports and respects its historical connections and seeks to support innovative initiatives that aim to modernise healthcare, in particular by researching new and improved solutions, speeding up treatment, delivering care as near to home as appropriate and by making the hospital environment a pleasant experience for patients, visitors and staff and one conducive to healing. (Chelsea and Westminster Health Charity, Jan 2008) Investing ethically: The Charity investment policy forbids direct investment in tobacco companies. 5.3 Goals of Cancer Research: Ten goals have been launched by Cancer Research to shape the work over the next decade and beyond. To attain these ten goals, partnerships with charities and other medical research organisations are formed, as well as partnerships with professional and public health bodies, pharmaceutical companies, the Government and our supporters whose perseverance is necessary to our progress. The target is to achieve the following goals by 2020: 1. People will know how to decrease the risk of cancer: Three-quarters of the public in UK will know the main way of life choices they can make to lessen the danger of getting cancer. 2. The figure of smokers will fall radically: Four million smaller amount adults will be smokers, preventing thousands of new cases of cancer every year 3. People below 75 will be smaller amount to get cancer: The probability of a person getting cancer up to the age of 75 will drop down from more than one in four to one in five. 4. Cancer will be diagnosed in advance: when the cancer can be treated successfully two-thirds of all cancer cases can be diagnosed at a stage. 5. People will understand how cancer is started and developed: People will have a clear understanding of the causes and changes in the body of all cases of cancer. 6. Better treatment can be provided with smaller number side effects: Treatments that exactly target the cancer will have some serious side effects will be decreased to slightest half of all patients. 7. More people can survive cancer: There will be an increase in survival rates of all common cancers, with at least two-thirds of newly-diagnosed patients living more than five years. 8. Cancer can be especially tackled in low income communities: The difference of dying from cancer will be reduced by half among the wealthiest and the least wealthy people. 9. People suffering from cancer will get the information needed: More than nine out of ten patients can access the information needed during diagnosis and at the time of treatment. 10. We will prolong to fight against cancer beyond 2020: Adequate scientists, doctors, nurses and communications will be in place to make sure of continued quick improvement in the fight against cancer beyond 2020. (Cancer research uk) 5.4 Impact of Cancer Research: UKs Cancer Research work till now has saved millions of lives in UK and all over the world. In the last thirty years the Cancer survival rate has been doubled and the work is at the spirit of that development. The scientific research is taken all the way to the patients bedside from the laboratory bench, funding more than 4,500 researchers, doctors and nurses throughout the UK. Over 100 clinical trials, testing exciting new drugs and treatments for cancer are supported by us. (The Big Give.org.uk, Accessed on 28th Nov 2010) 6. Cancer Research Business Planning: 6.1 Introduction: It has been published by the Government in July 2004, the governments 10-Year Science and Innovation Investment Framework. This shows the commitment of Governments towards science and research over the next decade, with the long-term objective of the overall levels of investment in research and development is to boost up to 2.5% of gross domestic product by the year 2014. This Delivery Plan states out how Cancer Research in UK is continuing to contribute to the overall achievement of ambitions of framework, which are listed as below: (Study on the Economic Impact of the Research councils 2007) Making UK as the world-class in each and every area of science, engineering and technology. More effectively translating the new knowledge that is generated into innovation. Improving wealth and excellence of life of UK. Making UK the location for the choice of RD and adding high value to business. 6.2 Technological change: Engineering and the physical sciences are considered to be critical across the spectrum of business for the development of technological innovation. Engineering and the physical sciences research council (EPSRC) is the largest Research Council in partnership with TSB, and has their own widespread of direct partnership with industry, together with SMEs, from most important strategic partnerships to their extensive support in every aspect of industry, all the way through knowledge transfer activities and collaborative training. The key Delivery Plan is the priority to broaden the engagement with business and the service sector, working in collaboration with TSB and BERR. (Study on the Economic Impact of the Research councils 2007) Examples include: Appealing with financial service and retail sectors to have improvement in the services like advanced techniques to fight against credit card fraud and through the Digital financial system. Through Network Security improvement Platform, supporting the Government as a major user to use ICT, like working in affiliation with the Home Office Passport and Identity Agencies. Contributing to the transformation of energy like well-organized photovoltaics through Nano science theme, which supports new technologies like plastic electronics, quantum information processing, advanced composites, and beyond silicon electronics. 6.3 Globalisation and Shifting Economic Patterns: In UK the raises of challenges globalisation for business are growing regularly. Features of EPSRCS contribution for globalisation include: EPSRCS portfolio of Innovative Manufacturing Research Centres (IMRCs) are funding a broad range of study in manufacturing technology, business process engineering, manufacturing management, supply chains. This work has contributed forthcoming Sainsbury Review, which continues to provide a significant proof base for BERR, DIUS and the Treasury in the growth of modernization policy and strategy. (Study on the Economic Impact of the Research councils 2007) The exploitation of user is driven and Grand Challenges are ensured such that they remain united with the strategic needs of the society and economy. To be competitive internationally PhD training is realigned, and leverage is gained from international knowledge in partnership with peer funding agencies. 6.4 Global Uncertainty and Terrorism: EPSRC is maintaining funding partnerships with a number of key stakeholders, in order to tackle the challenges of prevention, discovery and response to crime and terrorism. The crime collection features widespread end-user partnership includes Local Authorities, Home Office Agencies, industry and Police services. Actions that include: In partnership with Home Office facts in crime and terrorism, originally on container screening at air ports, construction on the accomplishment of previous events on gun crime and hostility terrorism in public places. Establishing organization with Centre for Protection of the National Infrastructure (CPNI), aiming to increase this to comprise other key stakeholders like the MoD and the Cabinet Office. Additional partnership with Home Office, Communities and Local Government in areas like conniving out crime and crime-free communities. EPSRC is the leading Research Council in partnership with MoD Joint Grant Scheme, with negotiations in progress to increase our communication with MoD originally determined during Nanoscience theme. Defence security also attribute powerfully in our collection of strategic partnerships with industry, in exacting with BAE Systems and QinetiQ. Emerging affiliation with DFID, construction on worldwide development activity purposeful on Energy. (Study on the Economic Impact of the Research councils 2007) 6.5 Demographic Change: EPSRCs key interests in demographic alteration are disturbed with ensuring that civilization is clever to increase the challenges that new demographic outline will present, the elderly people in particular. Key areas include: The Department of Health is collaborated with Healthcare theme of Next Generation, surrounding with in areas like Information Driven Healthcare and Assisted Living, both of them support the cross Council Life Long Health and Wellbeing agenda. Extensive Quality of Life selection, addressing issues like treatment technology and the comprehensive aim of goods and environments, with well-built appointment with social care agencies both in local Government sector, charity and NHS sectors. The IMRCs support for healthcare examination release, with devoted centres determined on the stipulation of communications and on technology appraisal and procurement, operations closely in partnership with NHS stakeholders. (Study on the Economic Impact of the Research councils 2007) 7. Facilities and Infrastructure 7.1 High-End Computing The stipulation of high-end computing communications are ensured throughout the following performances: In October 2007 service is commenced known as High-End Computing Terascale (HECToR) which works in collaboration with the sponsoring Research Councils, industry and academic world to make certain good utilization facilities. The extent and price of stipulation necessary away from HECToR has led to intervention at European-level, by means of methodical case which is previously agreed. EPSRC will spend for technology development activities in the starting 2-year phase due to the funds from the Commission to be matched. (Study on the Economic Impact of the Research councils 2007) 7.2 Other Facilities: A number of facilities are supported where significant mass and centralisation present more suitable provision than distributed, numerous provision. Continuous investment in the subsequent will make sure that researchers have right of entry to necessary communications in a cost-effective manner: à ¢Ã¢â€š ¬Ã‚ ¢ Isaac Newton Institute International Centre for Mathematical Sciences à ¢Ã¢â€š ¬Ã‚ ¢ Engineering Loan Pool à ¢Ã¢â€š ¬Ã‚ ¢ Materials science equipment sharing à ¢Ã¢â€š ¬Ã‚ ¢ Meso-scale facilities à ¢Ã¢â€š ¬Ã‚ ¢ Capital equipment to support leading-edge research. International Review of ICT recommendation are followed to preserve the software essential to maintain UK researchers competitive benefit in the Digital Economy. (Study on the Economic Impact of the Research councils 2007) 7.3 Next-Generation Facility Users: EPSRC is investing in partnership with STFC, to make sure that greatest importance is obtained from the UKs centrally provided research facilities, which include Diamond Light Source and ISIS Target Station. Funds are provided to support a impartial selection of research with a component of doctoral preparation to develop the next generation of researchers skills by means of these and other facilities. For HPC outline busines case is developed by means of Architecture Comparison and by a reassess of vendor market positions. In the year 2009/10 the business case will be honed with our not compulsory panels earlier than being that is taken to Council for endorsement after which discussion is done with other Research councils for seeking endorsement from RCUKEG. (Study on the Economic Impact of the Research councils 2007) 8. Similarities between Coca Cola Company and Cancer Research UK: 8.1 Introduction: Over the years, marketing had difficulties in gaining acceptance in a number of non-profit organizations like Cancer Research UK. One hindrance was the view that marketing really was not necessary (Kotler et al, 1991). Today top companies like Coca Cola recognize the primacy of customer orientation. The customer orientation works back from an appraisal of what customers want to how production and resources can be organized to meet these wants (Doyle, 1998). Most organizations profit and non- profit are not highly customer-centred, even if they want to. But now management has realized that it is the customer who truly determines the long-run success of any strategy that the non-profit organization can join the ranks of the sophisticated customer-centred marketing strategists typically found in the private sector. They begin with the customer and the customers needs and wants (Kotler et al, 1991). Despite the differences that exist between for-profit- and non-profit organizations, marketing Procedures relevant to profit-oriented companies are also applied to non-profit organizations. Target marketing, differentiation, and marketing mix decisions are made (Jobber, 1998). The single most important stage in the strategic marketing planning process is determined by the organizations core marketing strategy (Kotler et al, 1991). All marketing strategy is built on segmentation, targeting and positioning (Kotler, 2003). Most companies use outside agencies to help implement their marketing communications but managers cannot abdicate their responsibilities for communications. The decisions are too important and too costly for top management not

Improving First Year /teacher Support Essay -- essays research papers

â€Å"She has been teaching for three years. Her students really like her. She’s dedicated. She’s energetic. She’s creative†¦. She’s quitting† (Michigan Education Association, 2000). This left a school district asking a very simple question; why? Novice teachers enter the career full of questions. What should I do the first day? What curriculum do I teach? How should I arrange the classroom? Who are my students? How will I manage my classroom? What resources are available to me? What does the principal expect? Too many times these questions go unanswered. New teachers are handed their keys, shown to their rooms, and left to fend for themselves. The lack of support for first year teachers is a national problem. â€Å"Addressing the learning needs of new teachers can improve both the rate of teacher retention and quality of the teaching profession† (Ballinger, 2000). In a country where there are more people leaving the profession than entering it, the questions of new teacher training and support is a very important one. â€Å"Typically, principals hire the best qualified teachers from an applicant pool. These new teachers traditionally receive a brief orientation and a warm welcome at the first faculty meeting. But from then on, first-year teachers are usually left on their own and offered very little assistance. No matter what their backgrounds or capabilities, they are given the same responsibilities as 20-year veterans† (Jambor, 1997)! Many school districts nationwide face the challenge...

Janies Metamorphosis in Their Eyes Were Watching God Essay example --

Janie's Metamorphosis in Their Eyes Were Watching God    "Dey all useter call me Alphabet 'cause so many people had done named me different names," Janie innocently expresses (Hurston 9). The nickname "Alphabet" is appropriate in Zora Neale Hurston's Their Eyes Were Watching God because she is indefinable to others and herself. From her early childhood, Janie Crawford searches for self-knowledge and grows through her relationships with men, family, and society. The main character continually seeks autonomy and self-realization, but her quest cannot continue as long as she is the object of others. Janie must find her own identity to become the subject of her desires and dreams. To accomplish this, she enters into, not away from, black culture to find her meaning in life. Janie dares not to be pathetic, or tragic, but to defy the expectations of her men, family, and society. Through Janie's life experiences, she is able to shift from the object of other's lives to the subject of her own life. Hurston uses the power of language and different narrative techniques to show Janie's transition throughout the novel. It is important to notice that in Janie's journey from object to subject, the narration of the novel shifts from third person to a mixture of first and third person; thus, the shift shows the awareness of self within Janie. Language becomes an instrument of injury and salvation and of selfhood and empowerment. The use of powerful language is exemplified well in the text when Janie is asked to say a few words as the new Mrs. Mayor. Joe, her second husband, quickly cuts in and says, "Thank yuh fuh yo' compliments, but mah wife don't know nothin' 'bout no speech-makin'. Ah never married her for not... ...izes the chance for happiness. Janie is comfortable knowing that she can live for herself, for she has become the subject of her own life. Janie is a complete woman because her inner and outer self unites; she transforms her social role into an organic role. Being comfortable in one's own skin and self, because of and not in spite of, is the true source of joy. Sources Cited and Consulted Hinton, Kip Austin. "Zora Neale Hurston." Zora Neale Hurston Web Site. Kip Austin Hinton, ed. 07/16/2003. Available at www.1.am/zora Hurston, Zora Neale. Their Eyes Were Watching God. New York: Harper & Row, 1937. Kubitschek, Missy Dehn. " 'Tuh de Horizon and Back': The Female Quest in Their Eyes Were Watching God." Modern Critical Interpretations: Zora Neale Hurston's Their Eyes Were Watching God. Ed. Harold Bloom. New York: Chelsea House Publishers, 1987.

Freedom Riders Essay -- essays research papers

The Freedom Riders were a group of college students and leaders of various racial equality organizations, both blacks and whites, which tested the law of integration for public transportation. The law was instated, but Alabama especially didn’t follow it. The Freedom Riders rode buses into the cities to see if the townspeople accepted or declined the new law. They in turn ended up beating, pummeling, and chasing the riders out of town with the white mobs. The Freedom Riders violently fought the segregation of blacks and whites for public transportation systems, and their victory led to the integration of many other places and the making of the Civil Rights Act of 1964. The Freedom Riders started their trip from Washington D.C. on May 4th, 1961 and were to end their trip in New Orleans, Louisiana (Cozzens 1). They started off with thirteen original riders, seven of them being Negroes (Winkler 1). One member named James Peck was a CORE member and there from the very beginning. He was there in 1947 participating in the Journey of Reconciliation also (Powledge 254). While the riders were in Anniston, Alabama on their way to Birmingham, a white mob, including members of the Ku Klux Klan, stopped the bus and wouldn’t let the riders off (Powledge 255). The mob slashed the tires, but the bus got away until about six miles down the road. The mob caught up to the bus and surrounded it until Ell Cowling, a police officer, pulled out his gun and badge and the Klansman backed away. Someone from the mob had thrown a flaming device into a bus window and the bus went up in flames (Garrow 2). Two highway patrolmen fired their guns to scare the crowd and mak e them leave so the passengers could safely get off the bus. Only twelve riders were taken... ...Civil Rights Act of 1964 was created. This act made racial discrimination in public places illegal, required employers to provide equal employment opportunities, and allowed projects involving federal funding to be cut of if there was evidence of discrimination. The Freedom Riders pulled through in the end after all the violence and injury that they were faced with. Their goal was to test the law of integration for public transportation systems and they succeeded. Many other good things came from their victory. Their will power and determination to follow through with the demonstration helped make the United States of America what it is today. Without the Freedom Rides, it may have been a lot longer before the government passed the law for integration. Also, the Deep South may have still been highly segregated today if it had not been for the rides in the 1960’s.

Analysis on Deodorant Market of India

K. J. Somaiya Institute of Management Studies and Research Marketing Management Deodorant Market of India – An Overview (Main Brand Studied – Dove) Submitted to: Professor Kiran Sharma Submitted by: Sneha M Zawar PGDM (Communications) Roll no: 60 05 – August – 2012 Contents Overview of Market:2 Market Statistics:3 Case Study: Dove5 History:5 Origin:5 Segmentation5 Target:6 Positioning :6 Unique Sellng Proposition :6 Milestones:6 Advertisemnt, Distribution and Selling :6 Price Postioning :7 Growth Prospects:7 Competitor Analysis :7Trends of Indian market8 Fall gaps and Forecast:9 Sources and References9 Overview of Market: In tropical country like India, Deodorants are considered to be essential personal care product from grooming perspective, to prevent body odour and make you feel fresh. Assocham’s recent report shows that Deodorant market of India is poised at 1800 Crore and is expected to grow at 55%, of this roll on market has share of 400 crore Major companies in this segment of personal care are: * Unilever with brands like Dove, Axe, Sure, Lux Cavinkare with brand like Spinz * Mc-N-Roe with brands like Wild Stone and Secret Temptation * Paras Pharma (now owned by Reckitt Beckinser) with brand Set Wet Zatak * Coty which has Adidas * Nike * Garnier * J. K. Helene Curtis (Raymond) which has Park Avenue * Godrej has deo with brand name Cinthol * Vini Healthcare with brand Fogg * Beirsdorf with brand Nivea These are all major brands in the mass category. There are many premium brands of Deodorant catering to urban elite but have a minimum percent of market share in India. Market Statistics: The Market share in terms of percentage for premium v/s mass deodorant is 2 and 98percent respectively which can be shown in the chart below * The growth in sales of deodorant sprays from 2006 to 2011 is shown in figure below Premium v/s Mass deodorants Source: Euromonitor 2012 Percentage Breakdown of Market Shares of Various Brands Case Study: Dove History: * This brand was established in United States in 1959, Dove was launched in India in 1995 as a brand which catered to urban women with its soap and then in 2004 on roads of brand extension entered deodorant category on the same line of 1/4th moisturising cream. It is the brand which is committed to widening the beauty because they believe that beauty comes in all ages, shapes and size and promotes the brand with ‘non-models’commercial Tagline : â€Å"Effective Protection Better Result† Origin: * It is a personal care brand by Unilever, It came in India in 1995 and imported and marketed by Hindustan Unilever. * Unilever won Best Marketer Award in the year 2004 for its brand Dove Segmentation * Demographic Segmentation: Gender: Females High Income and middle class women Pyschographic Segmentation: It tries to change the mind set of average women that she can look beautiful and Its deodorants target the segments on various lines of Soothing and moisturising, dry silk antiperspirant, Freshness and skin lightning for dark underarms and beautifying under arms and claims long lasting freshness. Target: It targets females in the age group of 15-40, urban, metropolitian and women of tier 2 cities. Positioning : * It is positioned as a brand which nourishes, care and has unique market specialization. It has introduced new varients time to time in order to comply with the changing need of women and comply with market standards, Dry silk which was launched as antiperspirant, then fresh with specialized lemon n cucumber extracts which was positioned as deo which renders long lasting freshness and moisturise whereas skin whitening which was launched recently to compete against nivea which claims to whiten dark underarms Unique Sellng Proposition : * It assures 24 hour protection from sweat, It has propagated and penetrated in the personal care market with the promotion campaign ‘Real Woman’.This is very unique to a brand as even its media campaigning strictly focus on the mantra of making every common woman make feel special and beautiful and includes no models in its advertisement Milestones: * Unilever has highest market stake in Deodorant category in India with its brands Axe, Sure, Dove and Lux. * Dove is one of the major brands in female category and is can emerge as a market leader with its unique varients, competitive rates and exquisite fragrance and active ingredients (lemon grass, silk powder, 1/4th moisturiser, pearl actives, cucumber) Advertisemnt, Distribution and Selling : Dove released a marketing campaign in 2008 playing less on super models and emphasising more on real women i. e real people posing camera * Dove regularly uses magazines like cosmopolitian, Femina, Marie claire for advertisemnts * Online advertisemnt has been excessively seen in past 3 years with launch of new varients of Deodorants * Distribution channels for Dove is same as like any other Unilever brand. It is avi lable as OTC product in retail outlets malls in metro and tier-2 cities. Deodorants are also available on online shopping sites where there are special offers and added discounts. Dove deo are sold in 150-175ml containers and special introductory offers as free dove soap and free face wash were introduced to make its category more price – efficient and appealing to consumers. Price Postioning : * Dove deodorants are priced at competitive rates 150ml pack of deo is priced at 160-175Rs * Dove products are priced premiumly as consumer associate price with efficacy but deodorants fall exceptions as the deodorant market of mass category is predominant and to sustain a good market share, Dove has priced its product at competitve range Growth Prospects: Deodorant market of India is male dominated, 60% share is of male deodorants and 40% of Women of which Dove has a stake of 8. 5-10% . * Women Deodorant market has grown at approximate growth rate of 40% in last 2 years, with this gro wth, there is immense potential for brand to penetrate in the market Competitor Analysis : * Main brands in the female deodorant category are Spinz, Nivea, Eva, Sure, Adidas, Nike and some Secret Temptation and Fogg. * Dove has launched different varients of deodorants to compete with different brands on various lines. Adidas, Nike has antiperspirants and targets higher and higher middle class consumer, since the product has high brand value it has got a brand conscious and set customer which is challenge for Dove, to compete with these brands it has got antiperspirants like ‘Dry Silk’ * Spinz and Eva positions its product for youth on the lines of Freshness and Flamboyance, Dove has very different positioning altogether but it has introduced varients called DOVE FRESH with lemon grass and cucumber extracts which may target females choosing deodorant for fragrance and freshness. Secret Temptation falls in a different category all together and have different target audie nce mostly college girls as it associates Mischief with the product, DOVE’S positioning is such that it cannot cater on those lines. * Nivea is chief competitor as both brands target same segment of customer and varients of deodorants of both the brands are positioned on the similar lines, however packaging and advertising of Nivea is more attractive and appealing to women. Trends of Indian marketAn introspect of Indian market and research of product category makes us classify different varients of deodorant on following trends which can be broadly stated as: * New Freshness: Which caters on the ground of freshness from basic natural to purifying e. g Dove ‘Go fresh’, Nivea ‘Fresh Natural’, Eva ‘Fresh’ * Technology: Technology supports Efficacy : Special active ingredients incorporated to serve specific purpose. e. g Sure ‘Cotton dry’, Adidas ‘3-action’, Dove ‘Silk dry’, Nivea ‘Dry comfortâ₠¬â„¢ * Sensitive : Specialised deodorants for sensitive skin or which claims to be irritation free. e. All Eva deodorants, Adidas ‘Sensitive’, Dove ‘sensitive’, Nivea ‘Sensitive Balm’. * Skincare : Products catered to beautify , care and nourish your underarms. e. g Dove with 1/4th mositurising cream and skin lightning, Nivea ‘Double Effect’ and ‘Beauty’ * All about Senses: Deodorant which cater on the line of invigorating some senses and moods on application or usage. e. g Spinz ‘Jazz’, ‘Samba’, etc, Secret Temptation and Yardley of london. * Age groups: Special products catering to specific age groups. e. g Spinz, Eva, Secret Temptation have there product positioned such that it appeals young girls.Fall gaps and Forecast: Indian markets tend to follow globally established trends as most of the companies and brands are multinationals. This category has enough scope of penetration and expansio n as deodorant have become one of the important personal care product of daily usage. Since deodorants are aerosol products and even anti perspirant ingredients incorporated have shown some side effects on long term usage, there is enough scope for Research and Development of New Products on the ground of being eco-friendly and clinically safe.Sources and References * www. portal. euromonitor. com, * www. epsearch. net; * www. search. proquest. com * www. unilevers. com/personalcare/Dove * www. wikipedia. com * http://www. thedailygreen. com/environmental-news/latest/best-natural-deodorants-47062903 * https://www. google. co. in/search? num=10&hl=en&site=imghp&tbm=isch&source=hp&biw=1241&bih=584&q=deodorant+logos&oq=deodorant+logo&gs_l=img. 1. 0. 0j0i5l9. 9569. 17121. 0. 19464. 19. 17. 1. 1. 1. 0. 313. 2551. 5j4j5j2. 17. 0†¦ 0. 0†¦ 1ac. FI_n6QTjW3U

Food Security Essay

As the effort to alleviate poverty and increase food security takes on new dimensions on the backdrop of increasing challenges, asset-based community development has become a key strategy. There has been a shift of focus to individual, communal and institutional asset and the capacity or potential they have in building the capacity of achieving locally defined development (Social Design, 2010). The asset-based community development strategy is based on the principle that including as many people as is possible in a development project increases the probability of the project remaining sustainable even after the experts implementing it leave it under the management of the community. The asset-based community development strategy begins by first acknowledging that the existent poverty and insufficiency in a community cannot be solved by the human, physical and intellectual assets at the disposal of the community (Social Design, 2010). It involves the mobilization of members of the community so that these assets, coupled with external investment, can be effectively utilized to improve the community’s capacity of meeting the developmental challenges that face it. In addition, there needs to be creation of awareness about alternative means of acquiring additional assets and resources. Secondly, asset-based community development should be viewed as complementary to developmental work already in progress within the community; and must be based on the traditions rooted within the community with regard to organization, community development and developmental planning (Social Design, 2010). It should be noted that not a single entity (government, the business community, civil society and the community itself) can bring meaningful development on its own, so the essence of asset-based community is to forge a working partnership between all the stakeholders to bring about improvement in sufficiency, democracy and respect to human rights (Social Design, 2010). The process must therefore be based on transparency and accountability, justice and participation. Having established this operational framework, attention is shifted on ways of mobilizing the community and the assets it has towards a clearly defined vision. The first step is mapping all the assets within the community and its local institutions (Social Design, 2010). Full mobilization in this context is only achieved after the community can address its agenda and challenges with an awareness of the resources that it has to counter the developmental challenges it faces. Second, elaborate plans should be put in place to build strong relationships within the community so that these resources can be aggregated and given a common focus towards progress. Strength and self-reliance are attributes bolstered when all members of the community are linked and actively involved in finding solutions to the challenges that face them (Social Design, 2010). The community realizes that it has a great potential than it had realized and there is a rejuvenation of hope, motivation and renewal. After relationships have been established, the assets owned within the community are mobilized towards economic development and for the purpose of sharing information. This includes the assets relegated due to lack of information on how to harness them or lack of the applicable technology. The community is then convened as a unit to participate in the development of a vision and the plan to achieve it. As said earlier, the assets and resources within poor communities are not sufficient. Asset-based development strategies need therefore to leverage outside resources to support them; and after all these steps have been taken, the community is on its way to self-sufficiency (Social Design, 2010). Sustainable livelihoods frameworks (SLF) Sustainable Livelihoods frameworks provide a basis for poverty analysis so that policies, programs and projects designed to reduce poverty can be specifically tailored to meet developmental challenges facing a community (Ludy & Slater, 2008). Through SLFs, a coherent approach to the analysis of economic challenges can be performed, leading to the identification of suitable intervention and the timetable for these interventions. SLF implementation are founded on analyzing livelihoods, risks and vulnerabilities of individuals, households and the community so that key drivers of poverty and their remedies can be established (Ludy & Slater, 2008). Sustainable livelihoods frameworks are centered on people and their capacity to mobilize the natural, human, social and financial assets at their disposal in response to opportunities and risks so that the quality of life can be improved. An emphasis is laid on strengths rather than weaknesses, and the strategy is to make targeted people have the awareness that they have the assets and the potential to utilize them in pursuit of livelihood goals (Ludy & Slater, 2008). SLF implementation is multidimensional and aims at first identifying the constrictions standing in the way of individuals and households and analyzing the same to yield the opportunities that may arise therein; developing specific but diverse strategies to empower the people to pursue paths towards securing their livelihoods. SLFs focus on each target’s individual strategy for socio-economic development and therefore favor full participation and multidisciplinary approach at different levels (Ludy & Slater, 2008). They thus are flexible to organizations planning specific interventions to poverty and allow focus to be on the elements within a society most likely to face developmental challenges. Entrepreneurial ideology in rural project Entrepreneurship has been identified as a very strategic intervention for accelerating development in rural areas. It creates employment, prevents rural unrest and leads to the creation of wealth at the local level reducing dependency especially for women and other marginalized people (FAO, 1997). There is acceptance that entrepreneurship in rural areas by itself cannot achieve development; so the emphasis of this ideology is the creation of an environment that makes entrepreneurship in rural areas a viable venture. The premise of the rural entrepreneurship ideology is that diversification from subsistence agriculture holds the key to economic development (FAO, 1997). Attention is therefore paid to alternatives like the promotion of tourism and other trades like carpentry, training, retailing and sports. The genesis of rural entrepreneurship is the creation of a supporting environment through policies that establish macro-economic stability, property rights and an international outlook (FAO, 1997). The necessary inputs to the entrepreneurship process like capital, infrastructure and management training can therefore be dispatched to the rural areas as a base for establishing a vibrant economy, consequently increasing sufficiency and reducing dependency. ? References Food and Agricultural Organization, FAO. (1997). â€Å"Rural development through entrepreneurship† Retrieved on 20/5/2010 from http://www. fao. org/docrep/W6882E/w6882e02. htm#P359_61606 Ludy, E. & Slater, R. (2008). Using the Sustainable Livelihoods Framework to understand and tackle poverty. Swiss Agency for Development and Cooperation. Social Design. â€Å"Asset-Based Community Development† Retrieved on 19/05/2010 from http://www. socialdesign. org/assets/development. html

Problems in Public Transport

Safe and fast travel is what the commuters expect from our public transport system. It is supposed to be the cheapest and best option. But for the students of Skirts Sanity College and the other neighboring colleges, that is not the case. The number of BOMB buses operating from Henry main road to Katmandu Is found to be highly insufficient during the morning peak hours. The students commuting In this route find It very difficult to reach their college safely in the right time. They are of the opinion that the bus services In the morning are Irregular and lack punctuality.Most of the colleges begin their classes at 9 AM. And every student would obviously want to reach In time. † says Meek, a 1st semester BCC student of Skirts Jaunty College. â€Å"Because there Is very less bus service In the morning, we have no choice but to rush Into heavily crowded buses. This Is very tiring and sometimes dangerous. † The lack of buses and Irregularity In their arrival Increases the nu mber of students walling. They are then left with no choice but to travel boatyard or hanging out of the bus which Is extremely dangerous.There is a high chance of them falling off the bus. Hence, the students experience a very frustrating and perilous journey every morning. â€Å"It is not lust the college students that go through this kind of hardship. People on their way to work and children on their way to school are also part of the crowd. We are all crushed together in the bus. Finding foot space in the bus itself is a tricky task. † says Pungent, a 1st semester BAA student of Skirts Sanity College. â€Å"The actual problem is that all the institutions begin their daily schedule almost at the same time.So there tends to be a need for everyone to reach their destination in time. If there is no adequate amount of buses, they choose to step into the first bus they find and this leads to the crowding up of the bus. † As the public transport is highly unreliable, the students who use the BOMB bus passes are sometimes forced to use the private buses. This leads to unnecessary expenditure of money. Leveraging the lack of frequency of buses, a number of auto-rickshaws at the Henry Junction ferry passengers on a shared basis.They charge the passengers much more than the meter fare. These are the problems that the students have to face every day. National Service Scheme (INS) operating in Skirts Sanity College have found that much of the students of the college use public transportation and that they find It very problematic to commute in the morning. INS has decided to raise this Issue to the respective authorities and strive to find an appropriate solution. -Sashay Balkan, 1st Semester Bagging.Problems in Public Transport By Sashay-Balkan room Henry main road to Katmandu is found to be highly insufficient during the morning peak hours. The students commuting in this route find it very difficult to services in the morning are irregular and lack punc tuality. â€Å"Most of the colleges begin their classes at 9 AM. And every student would obviously want to reach in time. † says Meek, a 1st semester BCC student of Skirts Sanity College. â€Å"Because there is very less bus service in the morning, we have no choice but to rush into heavily crowded buses. This is very tiring and sometimes dangerous.The lack of buses and irregularity in their arrival increases the number of students waiting. They are then left with no choice but to travel boatyard or hanging out of the bus which is students experience a very frustrating and perilous Journey every morning. â€Å"It is not just the college students that go through this kind of hardship. People on their way to much of the students of the college use public transportation and that they find it very problematic to commute in the morning. INS has decided to raise this issue to Balkan, 1st Semester BAA Spend.

Crime Scene Scenario Essay

At approximately 1300 on January 31, 2012, there was a call and officers were dispatched to 125 Redbird Lane to investigate a home invasion. Upon arriving on the scene I was met by SGT Johansson to describe the scene as he saw it and the homeowners’ statements. He explained the homeowner, Cindy Pinsk told him she looked out her living room window and saw a gray sedan pull up. She heard the doorbell ring. Since she was not expecting anyone, she did not answer the door. She heard glass breaking and ran out the back door to a neighbor’s house, where she called 9-1-1. She saw broken glass on the carpet in the entry hallway and saw where the door had been pried open with some sort of tool. Pinsk told Johansson her Apple computer, a pair of diamond earrings, a sapphire ring, and three credit cards are missing. He talked to a neighbor, Steve Moyer, who told him he saw a steel gray Dodge Charger in front of Pinsk’s house. A handicap tag was hanging from the rear-view mirror. The driver was a black man with a green knit cap. The passenger was a large white man about 20 – 25 years old. He has a chinstrap beard and was wearing dark clothes. After listening to the first on call officers’ report, I looked around the front yard to see if any evidence was dropped during or after the home invasion. At first inspection of the front yard, you could see what appeared to be footprints in the mud due to the rain the previous night. Pictures with measuring markers were taken to show the position of the questioned impression, and castings (using Class I dental stone) were taken of the shoe impression to later compare to the suspects. Next I went into the house to look around and upon first entering the domain you could see where it appears that a tool of some kind had been used to pry open the door. Pictures with measuring markers were taken to show the position of the tool mark and for comparison. Liquid silicone was utilized to make an impression of the tools used on the door. During taking the impressions, I could see the smallest bit of blue fiber hanging from a piece of wood on the door frame. I removed the fiber tapping the sticky side of a post-it to the fiber. I then folded the post-it, labeled it and placed in an manila envelop for evidence. Walking a little further into the domain, you could see what caused the sound of glass breaking, a vase that appeared to be knocked over during the home invasion. The living room was in disarray with couch cushions taken out of the couch, papers on the floor and drawers pulled out of desk. On the desk was a smudge of a latent partial print that I retrieved sing black powder and sticky tape. As the victim stated in her report to the officers, I went up to the bedroom to discover the missing jewelry from the jewelry box. Once again latent fingerprints were found on the desk where the Apple computer and jewelry were taken, so again prints were taken off the desk with black powder and placed on sticky tape for evidence. After thorough investigation of the house, I exited the domain to head back to the lab. The first test that was done upon reporting back to the lab was an AFIS search for whose fingerprints were at the scene. When ran through AFIS, there was a match to a white male subject matching the description from the neighbors’ statement, John Kratz. John Kratz was brought in wearing a blue hooded sweat shirt, matching the color of the fiber found at the scene, and muddy jeans. Fibers were taken from his sweat shirt for later comparison to the fiber from the Pinsk’s’ house. When questioned on his whereabouts that afternoon. He exclaimed that he was at McDonald’s on his lunch break. Due to his inability to produce a witness to corroborate his story, he was held for further questioning. Next, tool marking were carefully examined and based on the initial examination of the pictures (the size and shape of the impressions) molds and striation marks compared with a comparison microscope determined that the tool that was used in the home invasion was that of a screwdriver. Fibers were then removed from the post-it using rubber tweezers and placed on a comparison microscope for a microscopic comparison for color and diameter to the fiber from the scene and that of John Kratz. Examination found the fiber to be cotton, a natural fiber and matching the fiber to John Kratz. When questioned again on his whereabouts that afternoon, with the help of the evidence that was already found, he finally broke and explained what happened and who was involved. Rick â€Å"Rukus† Thompson was allegedly with John Kratz was brought in for questioning. During the questioning Rick denied ever being at the Pinsk’s house saying he was at home sick. Along with John, Rick also had no one to corroborate his story. Shoe impressions were taken from both suspects and compared to those found at the scene. The shoe impression was that of Rick. With all evidence putting both at the Pinsk’s house, John Kratz and Rick â€Å"Rukus† Thompson both were charged.

Designing a new tool for warming tubular meat products Research Paper

Designing a new tool for warming tubular meat products - Research Paper Example The common meat products warmed are mutton, beef, mattock, fish fillet, chicken meat and pock. The most warming is done in the evening hours far many hours after cooking to keep the meat products warm and fresh. Meat products that remained and are kept for next day need to be warmed in the morning. The warming process roughly takes 30-45 minutes depending on the quantity and the device for warming. My concept of developing a new heating tool relies on the concept of efficiency and reliability. My new tool uses the concept of hot water bath heating. The existing source of heat which is being used for cooking is reused for warming it can be solar heating, charcoal or fire wood or electricity. A metallic container is set just alongside the cooking place and is half filled with water. The meat to be warmed is packed is small plastic bags the immersed in the container. The water gets heated as the cooking of other food is done warming the meat products. Castle L, Nichol J, Gilbert J. Migration of mineral hydrocarbons into foods: waxed paper for packaging dry goods including bread, confectionery and for domestic use including microwave cooking. Food Additives and Contaminants 1994; 1191):

Rhetoric Analysis of a Music News Website Essay

Rhetoric Analysis of a Music News Website - Essay Example In order to understand why this target audience continues such criminal activity, their assumptions about the record industry must be examined. Music United is one website that analyzes and addresses these assumptions. A coalition group of many different organizations committed against online music piracy, Music United strives not only to disprove college students' assumptions about the record industry, but also to persuade college students to abide by the law when obtaining music. In order to accomplish these goals, the Music United site utilizes textual and technical features to establish a direct communication with its targeted audience of college students. These features are functions of appeals to guilt, fear, empathy, and the law that are embedded within the content and the purpose of the site. College students view the internet as a place of public freedom, where people can come and go, sharing their ideas, pictures, and pages along the way. A basic knowledge of web designing is all that is needed to post material on the internet for the world to see. Over time, users view the internet as a "marketplace" where everyone is entitled to every page, picture, and idea posted. College students adopt this kind of public-sharing sentiment when they download mp3s without paying. ... ree for the taking in much the same way reading a newspaper article online is free (as opposed to paying $0.50 to read the same article on a hard copy). Music United disagrees with this "free for all" spirit of college students who participate in the sharing and downloading of illegal mp3 files. Not everything on the internet is for free, certainly not music. This is one of the college students' assumptions the site refutes. Music United accomplishes this goal through the use specially designed text-graphics, which appeal to guilt and fear. The home page provides an example of these text-graphics. Although they may look like regular text, these special headers and key quotations are actual graphics (clicking on them reveals they are gif files) that were most likely created in some photo editing program like Paint Shop Pro. The combination of red and white colors functions the same way a "stop" sign functions: it awakens the senses by signaling a warning. When college students see this graphic, the colors indicate that something of greater importance is being said here, as opposed to the regular black-colored text found throughout the site. The colors catch their eyes, compelling them to read the text. The font type is different and larger from the standard Verdana text found throughout the site, further emphasizing the importance of the message. The capitalization of the number ("2.6 million") and the cr ime ("illegally downloaded") not only stresses the importance of the text, but also accentuates the guilt the phrases elicit from its audience. When college students who engage in illegal mp3 trading read the text, they are struck with guilt. They immediately identify themselves as illegal downloader's who partake in the distribution of those 2.6 billion files each

The Analysis of the Strategic situation of ARM Holdings Essay

The Analysis of the Strategic situation of ARM Holdings - Essay Example he foremost suppliers of intellectual property (IP) semiconductors that possess a significant impact upon the advancement as well as the progression of digital electronic products. The company’s headquarter is located in Cambridge of United Kingdom and it has engaged more than 2000 people within their organisation. The company has its offices worldwide including its design centres especially in France, India, Sweden and the US (ARM Ltd., 2012). ARM Holdings was founded in the year 1990 and the profits of the company rapidly expanded over and above the total profits of the then semiconductor industry. The company sells over 800 processor licenses to in excess of 250 companies throughout the world with superior quality. Along with rapidly expanding in terms of profits within the overall semiconductor industry, ARM also has gained outstanding market share as compared to its other competitors (ARM Ltd., 2012). ARM Holdings mainly deals with outstanding products such as high-performance processors, system IP products, astonishing multimedia hardware products, extensive offering of physical IP products and software development instruments that are utilised in every phase of application development (ARM Ltd., 2012). In the paper, an overall analysis of the different business strategic circumstances especially of ARM Holdings will be taken into concern. Various aspects that include the application of Porter’s five forces model, value chain framework analyses of ARM Holdings along with Intel as comparison in order to evaluate their business models, suitable recommendations and an amassed conclusion will be portrayed in the discussion of this paper. ARM Holdings is essentially regarded as a part of semiconductor or microprocessor industry. The microprocessors are a kind of semiconductors. The semiconductors are the materials that generally conduct electricity and can be easily regulated acting as conductors and insulators. Presently, the semiconductor appliances are