Humidacure Essay Example | Topics and Well Written Essays - 1500 words

Humidacure - Essay ExampleThe product is reliable, comfortable, palatable, and effective to treat flu, cold, and cough. The orient of having a product with pleasant flavours is to enhance an added advantage over other competitors in the market. The product does not only focus on treatment only if expands out to reach tribe who enjoy taking products with flavours much(prenominal) as ginger, lemon, or orange. The product is good both in consistency and quality, which is more seeming to attract many consumers in the market. As many people struggle to identify the best medicine that heals flue, cold, and cough, this product aims to provide consumers with adequate information on how to take the medicine and the various ways they can do to prevent the illness. With this, consumers will be in a better position to comprehend rough their illness and evaluate ways to prevent it in future. Still, there will be contacts displayed in the product, which consumers can use to communicate to the federation in cocktail dress of any complication, and this will create trust and confidence of consumers on the benefits of using the product. 2.0 Situational analysis At this point, it is important to understand the internal and foreign factors that will be affecting the business as this will lead to a better understanding of what will influence the product future. The product will be bear on by the government that has a strong control over the product manufacturing activities. The company whitethorn spend some resources to ensure that the product align with the health standards of law. Secondly, economic crisis may make consumers to cut down their spending on medicines and instead prefer to make drinks that heal the cold. With many products in the market, most consumers may be forced to purchase other products that may be cheaper than Humidacure. It is pertinent to note that, a culture has a strong effect on peoples perception and preferences. Natural ingredients are amon g the crucial aspects of culture, which marketers will put into consideration. The product will contain various ingredients that help in relieving cold, flu, and cough such as ginger, lemon, and orange just to name a few. A comprehensive marketing strategy will be crucial to understand how to address the external environment of the product. Extensive training will be conducted to those manufacturing and distributing the product to keep good relations with consumers and maintain quality product that attract consumers all over regardless of various challenges that may emerge such economic crisis. Customer satisfaction will be considered as the most vital thing for the companys progress. MARKET ANALYSIS 3.0 Market Demographics The product targets adults from urban middle class segment. The reason for this group is that adults are more likely to purchase medicine than adolescents or teenagers. In most cases, parents purchase medicines for their kids. Still, this target group is most pre ferable in that most adults are more concern with their health and childrens health. 3.1 Market Summary The product is intended to use the combination of promotion advertisements where the focus will be placed on attracting clients to purchase the product darn converting the first users of the product to frequent and potential users. To accomplish these, the product will be marketed via technology tools such as internet that will create awareness in many people. Still, this will create a strong